News and Events: OI in the News
Healthcare CI Expert Joins Outward Insights
We are pleased to announce that Sherry Dickerson has joined Outward Insights as a Vice President. Sherry brings more than 17 years of experience in competitive intelligence and has researched and managed hundreds of engagements in the pharmaceutical, biotechnology, and medical device industries. Her pharmaceutical and biotechnology expertise encompasses a wide range of therapeutic areas, mechanisms of action, drug delivery methodologies, and manufacturing techniques. Formerly a Senior Vice President at Signia Partners / Washington Information Group, Sherry has an in-depth understanding of both the established and emerging biopharmaceutical markets. In addition to her experience with primary-source competitive intelligence, she has developed and facilitated war-games and scenario planning exercises for large, multi-national pharmaceutical and biotechnology companies. Sherry is based in the Outward Insights Arlington, VA office, and can be reached at sdickerson@outwardinsights.com.Outward Insights Publishes Article in Managed Healthcare Executive
Even though the most significant provisions of the Patient Protection and Affordable Care Act won't impact employers until 2014 or later, delaying an examination of the impact of the legislation on the strategies of managed care companies can be a costly mistake. Outward Insights Managing Partner Ken Sawka advises managed care executives to conduct a structured analysis of plausible market indicators to test current strategies and to identify strategic options for future market conditions. Click here to read the article.Outward Insights Featured in Food Manufacturing
Since the recession, private label products have become more popular than ever, and it looks as though consumers will stick with private label even as the economy recovers. Meanwhile, brand names are taking innovative measures to ensure their products' continued success. Food Manufacturing spoke with Ken Sawka, Managing Partner for Outward Insights, about the private label trend and what brand names are doing to keep up. Download the interview here.Outward Insights Managing Partner Receives CI Profession's Highest Honor
Managing Partner Ken Sawka is the Society of Competitive Intelligence Professionals' 2010 Meritorious Award recipient. Since 1989, SCIP's annual awards program has honored individuals for their outstanding efforts and achievements in the field of competitive intelligence. The Meritorious Award is the highest professional honor bestowed by the Society. Through it, SCIP recognizes the accomplishments of a single individual who has made significant and meritorious contributions to the field of competitive intelligence. The award acknowledges Ken's advancement of the development and application of intelligence analysis to strategic decision-making throughout his career in both the government and private sector. Ken has been generous in sharing his knowledge with other CI professionals through his teaching and authorship. For over 12 years, Ken regularly wrote a SCIP column on intelligence analysis and recently edited the Society's book Starting a Competitive Intelligence Function. To read more about the SCIP 2010 award recipients, click here.Tell Us What You Think: The Outward Insights CI Blog
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The publication, edited by Outward Insights Managing Partner Ken Sawka, is the definitive text for creating, leading, using, and funding a competitive intelligence program. It shows you how to identify your organization's CI requirements and defines the necessary elements for creating an effective CI function. This publication provides guidance and information on all aspects of defining and establishing this function, from organizational issues to required resources to internal processes. It is the third volume in the CI Foundation's Topics in CI series. Click here to order.